Introduction
to Digital Page Design - Course Structure and Objectives - Signature
Moment
Portfolio
Presentations - Review Signature Exercise
show and tell : 3 examples(photos) of typography/signage from
life.
Application: Illustrator
Assignment: Modify Limited Character Set - Alphabet +0-9
and example of use.
Example
files - Letterform Manipulation
A and B
Review: Character Sets
Remaining Portfolio Presentations Presentations
Assignment: 1 + 2 Representative
Letterforms
Select and perfect modified letterform (lower and upper case)- producing
1 assigned letter from the alphabet and 2 others of personal choice.
show and tell : 3 compelling product labels
Application: Illustrator w/ Intro to Photoshop
( unanswered questions - letterforms to swatches, bit depth control?,
?)
Lecture/Dialogue: Letterforms
Parts
of the Letter (supporting materials)
Review: Mastered Letter(form)
Lecture/Dialogue: Letterform Histories - Type Classifications - Parts of a Letter -
Legibility - Traditions - Digitization
Critique : Letterforms
Review: Remaining Critique of Mastered Letter(form)
Finishing
up Photoshop / Illustrator / Intro to page layout.
Exploring the digital page.
Reading: DWR - Chapters - Deconstruction and Graphic
Design
Lecture/Dialogue:
Submit: Mastered Letter(form)
Final Dimensions - 4.5 x 4.5
Application: Pagemaker
Page Exercises: 1-24 - PageExplorations1-24 (supporting materials)
Single
Page per excercise, 4.5 x 4.5
Reading: DWR - Chapters - Laws of the Letter
& Period Styles
Lecture/Dialogue:
NO CLASS
Application: Pagemaker continued... Principles of Page Layout
Reading: DWR - Chapters - Modern Heiroglyphs,
Language of Dreams
Lecture/Dialogue: Critique "Favored Text" Layout
Second iteration of "Favored Text" Layout
show and tell : product, graffiti
Application: Re-Critique "Favored Text" Layout
Reading: DWR - Chapters - Body of the Book & Language
of Vision
Lecture/Dialogue: Historical Periods
Assignment: Utilizing "favored
text" create 2 layouts that imply or reference 2 of the historical
periods below:
- Illuminated
Manuscipts
- Early
Printing- Block Prints
- German
Illustrated
- Renaissance
- Neoclassical
- Industrial
- Victorian
- Arts
and Crafts
- Art
Nouveau
Critique : Historical Layouts - Section I
show and tell : universal symbols
DWR - Chapters - Disciplines of Design
Review: Historical Styles /
Critique: Historical Layouts - Section I
show and tell : contemp.
ads w/ historical references/implications
Lecture/Dialogue
: Historical Styles - Section II
Assignment: Utilizing "favored
text" create 2 layouts that imply or reference 2 of the historical
periods below:
Vienna secession
Influence of Modern Art
Pictorial Modernism?
Bauhaus
Constructivism
De Stijl (The Style)
Reading: TonT - The Bauhaus Tradition and
the New Typography pgs. 129-138
TonT - A Post-Mortem on Deconstruction pgs. 45-47
Lecture/Dialogue: Historical Periods Continued
Critique: Historical Layouts - Section II
Mid-Term
- Individual Reviews
Reading: TonT - From De Stijl to New Typography,
pg. 100, The New Typography, pg. 108
DWR - Low and High, pg.15